The 4 One Group thrilled sports fans by taking the beMatrix system outdoors! Not one, not two, but FOUR beMatrix pop-OUTs were the MVP's at the Fiesta Bowl in Glendale, Arizona this year. By adding a second-story façade with b62 frames, the added height made their booth POP. The extra floor made their design really stand out, drew in lots of people, and made for a great photo op. Big shoutout to the exhibit builder Four One and labor company Willwork.