With just a 20-foot-by-30-foot exhibit space, Condit was able to transform a once empty piece of flooring into a perfect presentation area for Wordfence’s new product: Wordfence Intelligence. Beginning at the reception area, Condit used beMatrix LEDskin to provide alluring and relevant information to draw in event guests; however, to truly sell the presentation, Condit needed to keep the theme of the booth consistent with the Wordfence brand. With cybersecurity and safety for their customers in mind, Condit decided to go with solid and squared-off imagery for the design. By applying infills and graphics onto beMatrix frames, Condit gave the illusion of concrete and hard metal to help drive home the kind of solid security that Wordfence’s new product had to offer. Accent lighting to match their branding, and glass displays illustrating their available product line, really drove home the idea that they were a brand to be trusted.