beMatrix® and Altitude Exhibits Elevates Aluma-Form’s Presence at IEEE PES T&D Conference

Mon 26 Aug 2024

beMatrix® and Altitude Exhibits Elevates Aluma-Form’s Presence at IEEE PES T&D Conference

When Aluma-Form, a leader in manufacturing aluminum parts for highline poles, set their sights on making a big splash at the IEEE PES T&D Conference & Exposition in Anaheim, California, they knew they needed something that would showcase their products while embodying their industrial aesthetic. That’s when they turned to Altitude Exhibits, a firm known for pushing the boundaries of exhibit design and a valued beMatrix® customer. With our innovative beMatrix ® Double Deck frame system, Altitude Exhibits brought Aluma-Form’s vision to life and took it to a new level – literally!

The challenge? Aluma-Form needed to show off their products while also having space for some serious business chats. Our solution? Go up AND out! Altitude Exhibits boldly used two Double Deck platforms to create more than 500 square feet of additional usable space. The side-by-side Double Decks allowed Aluma-Form to maximize their ground-level display area while creating elevated, private meeting rooms. This strategic use of space wasn’t just about adding square footage; it was about creating an environment where targeted, meaningful conversations could take place—conversations that drive business forward.

beMatrix® and Altitude Exhibits achieved Aluma-Form’s desired industrial look with the sleek aluminum of the sustainable b62 system. This framing structure perfectly complemented Aluma-Form’s products and gave the booth a robust, industrial vibe. The connected Double Decks made a statement that projected strength and innovation to sync perfectly with Aluma-Form’s brand identity.

But the success of this exhibit wasn’t just about the look and feel. It was also about the smooth execution, thanks to our system’s ease of setup. While some exhibit components can be heavy and cumbersome, our tool-less installation process is streamlined and efficient. The time saved planning for and doing the exhibit setup allowed the Altitude Exhibits team to focus on the finer details that made this booth stand out.

The client's reaction? Let's just say they were over the moon. Or should we say, over the Double Decks? Here's what they had to say:

I have been putting together this show for 15 years and this was the least stressed I have ever been. I believe our booth at IEEE was the best we ever had... Please let them know how appreciative I am for their contributions.

Aluma-Form Team Lead

The elevated meeting rooms were a game-changer, providing the perfect setting for Aluma-Form to engage with their clients in a focused and impactful way. These spaces weren’t just add-ons—they were integral to achieving the company’s goals for the event, enabling them to showcase their full range of products while facilitating important business conversations.

In the end, our partnership with Altitude Exhibits and Aluma-Form was a perfect blend of creative vision and innovative engineering. Together, we didn’t just build a booth; we crafted an experience that left a lasting impression on Aluma-Form and their customers.

Altitude and Aluma-Form’s experience with our Double Deck frame system is a testament to what can be achieved when cutting-edge design meets top-tier execution—a truly epic collaboration that elevated everyone involved.