beMatrix® USA, the Atlanta based US manufacturer of the original 'big hole' frame system, is pleased to announce the addition of Tara Ericson as Vice President Sales for beMatrix® USA. In this new position, Tara will be responsible for the sales team and all sales activities in the US and Canada.

Based in Roswell, GA, Tara has spent the past 20 years hiring, coaching and developing professional sales teams. As former Vice President of Sales at Naylor Association Solutions, she has been involved extensively in exhibition and conference management in the U.S. and Canada. Tara is a seasoned sales and customer service leader with a history of building strong teams, establishing solid business processes and preparing organizations for significant growth.
Robert Laarhoven, President beMatrix® USA said: "We conducted an extensive search to find the ideal candidate and I feel we achieved that goal and more by hiring Tara. Thanks to our impressive increase in sales revenue, we’ve increased the size of our sales team and I look forward to working with Tara to continue our exponential growth.”

Tara has a BA (Magna Cum Laude) from Stetson University, and enjoys running, reading and spending time with her husband and two children.