Over the past years, it has been credo number one amongst marketers: immerse your clients in experiences. Sunweb Cycling Team had the exact same idea in mind. Together with our Dutch bePartner • build Verel we started exploring all kinds of avenues, with a truly stunning result: we are very proud of the Keep Challenging Experience Centre in Deventer (The Netherlands).

The new Team Sunweb headquarters opened on October 2nd. Apart from spacious and modern offices, the building also offers a fantastic Experience Centre which includes a showroom with bikes and biking gear, a wall of fame and a space that is dedicated to the sponsors. Pretty unique for a cycling team!

The Experience Centre has been built using the modular beMatrix frame system, which makes it easy to transform quickly at any time.