Scandinavian Tobacco called on E4 Design from Atlanta to help them develop a custom rental thematic stand for NACS, held in October in Atlanta. The new beMatrix b62™ frame was used to combine SEG fabric graphics with traditional direct to substrate printing to create a dramatic Cuban street scene to highlight Scandinavian's popular brand, Havana Honeys.

Fabric graphics stretched over multiple frames both horizontally and vertically. The stand was set-up in only one day due to the fact that the entire structure was comprised of only four different sized b62™ frames.