Riedel Communications is a leading provider of live production hard- and software tools in the worlds of media, sports and entertainment. A major market leader naturally has to leave a lasting impression at trade fairs. The company's marketing manager went in search of a sustainable stand construction system because they wanted to design a stand that could be rebuilt for several trade fairs.

He soon came across beMatrix and designed his stand concept entirely by himself in the beCAD online designtool. The result was a stand based on beConstruct profiles painted in their red, finished with standard frames and red textiles. A very simple base, but the red colour makes it a real eye-catcher that rises out above all other stands in the exhibition hall.

Meanwhile, the stand travels the world from trade fair to trade fair and they have already purchased a second one that is touring around America. This means less shipping, which results in lower transport costs and contributes positively to reducing the ecological footprint.

What we like most about this project is that the end customer chose the beMatrix system himself. He even walked around the trade fair wearing the one and only beMatrix socks. ❤️🤝💚

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