For the launch of the new J&B bottle, Fast Forward Events created ‘The Psychedelic Box’ for its client Diageo. The box was inspired by the design of the new bottle, which is very colourful and has a psychedelic effect.

During the J&B Nightlife Tour, this beMatrix construction has visited different night clubs. The main objective was to present the new bottle, to reach people and of course to boost the sales of J&B on the spot.

In the ‘Psychedelic Box’, composed of beMatrix frames, pictures with a kaleidoscope effect were taken from the ceiling of the construction. With beMatrix, even the special effects are guaranteed!