22
Oct
-
24
Oct
Hamburg Messe
- LeatCon Hamburg 2024
Thuline Vander… Event & Content Creator
EPIC new innovations at Viscom 2024
From 16 to 18 October 2024, we participated in the Viscom Italia trade fair that brings together the entire visual communication market in the beautiful city of Milan.
Together with our bePartner print ABS, we created an outstanding booth of 40 square meters & 5 meters high. The design attracted all attention of the visitors thanks to the special black frames, high end glass finish and flashing LED content on our mosaic tiles.
Discover how to build smoothly in height with beConstruct, make your booth even brighter with LEDskin® p1.5 and how the prints of bePartner Print ABS can totally transform your design into one beautiful entity!
Strong concept
The concept of our stands is always ‘be the talk of the town’. We wanted to bring our city concept to Italy. We saw this as a combination of ideas we have used in stands before, such as Heavent 2023 and ISE 2024.
In each country we check the cultural background, art preferences, nature importance and integrate this into our concept. For Viscom, we gave the design an Italian twist.
We wanted our stand to feel like a beMatrified Italian square or palazzo.
Of course, we are a system provider and need to find a balance between showing the system and a finished stand. In this case, we certainly achieved that if you ask us!
Steady structure
The structure of our stand consists of the beConstruct construction profile for light load-bearing structures. A structure that is self-contained and therefore does not require any rigging points. We chose a high-quality finish for the profile by painting it black.
You can integrate just about any beMatrix product into this: lightboxes, frames, LEDskin®, the glass profile... This is the strength of our beMatrix products and our DNA: every product must be able to work with one another.
LED mosaic
The first thing you'll notice at our stand is the LED mosaic made from frames and LEDskin® tiles. The used LED is our latest module in pixel pitch 2.5 with IMD 2in1 technology. The most robust LED cabinet on the market. LEDskin® bePartner Murer linked all the units together to create this beautiful whole.
The brought content was created by our resident content bePartner Whojo. We ensure that this is always reflected in all our designs and show in key words the main advantages of our products. This in a way that makes you stop and take a look at our stand.
Lights on
On the right side of the stand, you can see our 2 eye-catchers: our 124D Lightboxes. With this Lightbox, with SideLED lighting technology, you can highlight your prints better than before.
Use some striking photos and strong keywords and you'll catch the eye of the public immediately. As you can see, this Lightbox can be perfectly integrated into the beMatrix system. Here combined with our construction profile beConstruct.
Standard specials
On the left side of the booth, we have two naked structures with standard specials. These are special sized frames that were in such high demand that we put them into our standard range.
This side immediately stands out with its trapezoid design and black coated finish. By not finishing the frames, we immediately show the basis of our system: the frame with large 62 mm holes.
Glass frontwall
To give your stand a high-quality finish, you can use the Glass Frame. In the stand, you can see that the frame integrates perfectly with your other beMatrix products. Here we attached it to the beConstruct profile.
Did you know that the glass frame can also be filled with plexiglass or other materials with a thickness of 3 to 16 mm? This way, you can finish your stand in a versatile way and this is the perfect addition to your material stock.
beCAD corner
At every beMatrix stand, we provide a beCAD corner. beCAD is our own online design software that allows you to draw a beMatrix stand.
All we need to equip this corner is a piece of furniture, which we choose from our own iZi range, a good working computer and a beCAD specialist.
