After years of travelling there and back, Kenny Belaey has now set his heart on making it in the States. The world famous trial biker already shot to fame because of several NBA shows and media gigs, but this time he is chasing a real breakthrough in the US. In doing so, the Belgian nine-time world champion gets some help from an unexpected ally.

beMatrix wins this year’s iF DESIGN AWARD, a world-renowned design prize. The winning product, LEDskin®, won in the discipline: Product, in the public/retail category. Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.

We are living in a world of continuous change. Our R&D team therefore works daily on product and process optimisation while always bearing the ecological footprint in mind.