This fresh, new, contemporary beMatrix stand was designed, built and managed by exhibition specialist Symbiosis for AHBD Cereals and Oilseeds. It received the award “Best in Show” at Cereals 2015. Cereals is the leading technical event for arable farmers. This year’s show was the largest ever held. It was chosen by AHDB’s chairman Peter Kendall and chief executive officer Jane King as the perfect place to launch a new, simplified range of brands. Their 900+ m² stand had to not only showcase the brands but also offer a range of interactive displays and visitor facilities.