At ExhibitorLive in Las Vegas beMatrix definitely made their presence noted with an eye-catching stand highlighting the new ‘be anything’ campaign, which focuses on the endless possibilities the system has to offer. The stand’s set-up consisted of 2 parts, with the same system being applied on either side in a totally different way. The impressive LEDskin® bridge arching the walkway connected both worlds and acted as a source of inspiration for many visitors. Kenny Belaey, multiple world champion trial bike, added extra amounts of attention grabbing power with a show on the actual beMatrix frames, demonstrating the strength of the welded frames with large holes.