2018 marks the 25th anniversary of the ‘original frame system with big holes’, enabling stand builders to construct modular stands. Thanks to this system, beMatrix has become a reliable partner in the continuously evolving stand building and events niche markets. What is more, beMatrix, headquartered in Belgium, has grown to be a world famous brand with a global network of bePartners & subsidiaries and never ceases to amaze with their innovation excellence, always improving the system’s efficiency and effectivity.

The pinnacle of 2018 was the mid-June ‘25 years of frame’ event in Roeselare (BE). On Thursday evening June 14th, 500 guests – all stakeholders (clients, suppliers, relations) – were invited to a unique event at beMatrix HQ in Roeselare (BE).
The guests were introduced to the beMatrix story, with a guided tour in both the showroom and on the shop floor, followed by a spectacular show in a production space that was turned into a fabulous event venue just for this occasion.

Multiple trial bike world champion Kenny Belaey treated the audience to his breath-taking stunts on an actual beMatrix frame construction. That very moment in fact also meant the launch of the new ‘Clash of the contrasts’ campaign which will put beMatrix in the limelight in the coming year. Not only does beMatrix stand out because of product innovation, also in the way they communicate they aim to be different.

“We aim to make the life of the stand builder easier and more comfortable. We don’t manufacture systems; we actually co-build an integral modular story with endless options. We are pure and open minded and never stop to innovate. We run our business with passion, with sustainability as a priority, to make sure our clients can stay focussed on their main trade.” That vision inspired our new campaign and this event, explains Pieter Lecluyse, beMatrix Marketing Manager.

The world of beMatrix offers endless possibilities. It is a world of contrasts. Of extremes. It cannot be tamed. Nor categorised. Just when you think you know everything there is to know, you explored all options, you will once again be surprised by yet another side to beMatrix.

Before the DJ got the dancefloor going, CEOs Stefaan Decroos and Edwin Van der Vennet went back into time with a great video, taking all guests through the beMatrix story, from the early days to today, including all hurdles and successes.

The event also kicked off the European Roadshow: from June 15th up to and including July 6th, beMatrix travels around with the ‘beMatrix Academy Tour’. The beMatrix truck will set up tent at unique and strategically selected locations, where clients and prospects can get acquainted with the innovative stand building system for trade fairs, events, pop-up stores…

After this unforgettable ‘25 years of frame’ event, no-one can deny who is the pioneer in the market of the frame system with big holes: beMatrix.