For SEMA 2014, Steelhead Productions was asked to design a new stand for their client Nexen Tire. The solution required: meeting rooms, a dynamic eye catcher, large seamless graphics and a big LED video wall. Nexen Tire wanted to make a big impression, while maintaining their international brand identity.

In order to achieve all of these objectives Steelhead Productions worked with beMatrix b62 frames.

The impressive eye catcher structure at the front was not the only challenge of this project. In order to provide sufficient space for the meeting rooms, they had to create a double-deck structure using b62 frames covered in fabric.

Steelhead Productions conceived a spectacular stand, completely according to the requirements, that made Nexen Tire ecstatic about the design solution.